Summary:  California-based publisher ePoet announced today the publication of Plutonomics: A Unified Theory of Wealth. The new book may represent the first modern theory to capture all manner of wealth phenomena in a single conceptual structure, making it useful as both a theoretical framework and a practical, self-help tool.

(Original article date:  November 23, 2006 (ePoet))

California-based publisher ePoet(R) announced today the publication of Plutonomics: A Unified Theory of Wealth, a new non-fiction book by S. E. Harrison. As the title suggests, Plutonomics may be the first modern theory to capture all manner of wealth phenomena—from money and property to citizenship and reputation—in a single conceptual structure.

“We are very excited about bringing the Plutonomics project to fruition,” commented marketing director Rebecca Nelson. “Both defenders and detractors should find it an enjoyable literary journey.”

Embracing an unusual format by California layout artist Mike Ng, Plutonomics consists of 77 chapters, with each chapter appearing on a single right-side page. The left-side pages provide illustrations, definitions and “quotes for comparison”—ranging from Shakespeare to Marx, Pavlov to Aristotle—that offer an intellectual context for the right-side text. This format, in catering to the sound-bite generation, has garnered favorable comments from reviewers:

“Innovatively designed… [for] the busy reader,” noted Ari L. Noonan of The Front Page. “Definitely worth your investment,” he continued.

In keeping with its modern tone, Plutonomics also provides an index, glossary and bibliography via the World Wide Web rather than including them in print. The electronic supplementary materials appear on a Plutonomics blog site hosted by Word Press, where users can also explore the origins of the term “plutonomics” and follow hyperlinks to works of economics, finance, psychology and philosophy cited in the book.

“I guess Plutonomics is really a ‘hybrid’ book: it’s part e-book and part regular print book,” Nelson continued. “We thought this approach remained consonant with the message while also giving readers the best of both a ‘sit-down’ book and a blog.”

Featuring a foil-embossed cover of gold on purple by Los Angeles designer Christopher Tjalsma, “Plutonomics” cuts a figure as striking as its content. And for easy readability, New York-based illustrator Jonathan Klemstine has turned sophisticated content into simple, easy-to-follow diagrams. Meanwhile, back cover comments from businesspeople nationwide convey some of the excitement surrounding the new release.

Plutonomics: A Unified Theory of Wealth is available through Amazon.com (ISBN: 0-9776420-0-3) as well as through plutonomics.com.

ePoet(R), the Bard of Business(TM), is a California limited liability company providing writing services to the business and technology developer communities.