Summary:  Less than two weeks after its groundbreaking search engine prototype was made publicly viewable, Jatalla has been invited to showcase in the Technology Review Emerging Technologies Conference 2006 at the Massachusetts Institute of Technology (MIT).

(Original article date:  September 15, 2006 (PRWeb))

Less than two weeks after its groundbreaking prototype was made publicly viewable, the Jatalla search engine has been invited to showcase in the Technology Review Emerging Technologies Conference 2006 at the Massachusetts Institute of Technology (MIT). Jatalla was created by Los Angeles-based research and development firm Inventerprise LLC.

“We are honored and thrilled to be included in this event,” Inventerprise founder Shelley Harrison remarked. “It’s really a testament to the promise of user-generated, user-controlled content.”

Unlike conventional search engines, which rely upon automated webcrawlers and computer analysis, Jatalla provides search results derived from rankings performed by actual, living human beings. Through Jatalla, any World Wide Web user can cast a “lexivote”, which consists of two parts: (i) a word or phrase and (ii) at least one URL. Thereafter, when a search query is submitted, all lexivotes matching the search query are counted, and associated URLs are ranked according to the number of lexivotes they receive.

Vincent Caprio of Technology Review commented that he was also “honored” to have an innovation such as Jatalla represented at the conference, which is being held on September 27 – 28 at the MIT campus.

Search engine commentators have picked up on a number of unique features of Jatalla. One such feature is what the company calls “planned inefficiency.”

“Automation is increasingly the problem, not the solution, for technology users,” explains Harrison. “I don’t know anybody who enjoys being caught in an automated phone tree system talking to a voice-activated computer.”

“By the same token, the quality of search results generated by computers will remain far below that of search results generated by humans, at least as long as the latter are smarter than the former,” he continued. “That’s why every decision on Jatalla – such as whether or not to cast a lexivote on the plural form of a word – is made by an individual human user, inefficient as that may sound at first.”

The essential Lexivote system was created in 1999 in an ambitious but ultimately failing attempt to produce a 100% human-programmed “artificial conscience” called the “Ethicode.” Patent filings in 2003 and 2004 disclose not only the current Jatalla.com search engine but also numerous functions not yet deployed.

People who would like to try the new paradigm in search technology can visit http://www.jatalla.com and begin casting their own lexivotes.