From the specification:

FIG. 48 depicts a process whereby a “seal of approval” can be displayed by the UTU when environmentally friendly websites are being viewed. An “eco-user” who wishes to be approved as an “eco-operative” logs into its UET Company account 4801 and applies to be an eco-operative 4802. This application includes demonstration that the eco-user, such as a nonprofit or governmental agency, is competent to determine whether a website provider adheres to particular environmentally friendly standards. If the UET Company staff determines that the eco-user is qualified 4803, a new record is created in the eco-operatives database 4804, and the fields of the record are populated with information pertaining to the eco-user.

Thereafter, a website provider logs into its UET Company account and applies for a seal of approval from the eco-user 480-5. The eco-user then investigates the relevant practices of the website provider or the host of the website provider’s website 4806. If the provider or its website hosting service meets the requirements for the given eco-user’s seal of approval, the relevant URL or URLs are added to the given eco-user’s approved list 4807. Then, when a UTU user visits the approved web page(s), the UTU displays the eco-user’s seal of approval 4808 as demonstrated in FIG. 49.

FIG. 49 depicts a UTU embodiment that includes the eco-operative seal of approval feature. As shown, a “Solar-Powered” icon appears in the toolbar, indicating that the given URL is controlled by a website provider or hosted by a website hosting service that has been approved by the eco-user who offers the “Solar-Powered” seal of approval.