‘Wealth’ Book Gains Steam: Plutonomics Theory Finds Followers in Economics, Business and Finance

Summary:  Plutonomics: A Unified Theory of Wealth gains a small but enthusiastic readership in business and academia. Addressing not only economic and financial wealth but also such unquantifiable factors as health and quality of life, Plutonomics represents a significant departure from conventional wealth theory.

(Original date:  May 31, 2007 (ePoet))

Los Angeles-based publisher ePoet(R) LLC confirmed today that S. E. Harrison’s Plutonomics has gained a small but enthusiastic readership in both business and academia. Recognized as the first modern theory to accommodate not only economic and financial wealth but also such unquantifiable factors as health and quality-of-life, Plutonomics: A Unified Theory of Wealth may be particularly attractive to those book buyers who are disillusioned with conventional economic thinking, especially its negative environmental and social effects.
“The response has really exceeded our expectations,” commented an ePoet spokesperson. “New ideas can be slow to catch on, but plutonomics has gained some converts, somewhat to our surprise.”

One quality that readers embrace appears to be that of simplicity, the publisher reported. Unlike conventional economic and finance theories, which grow in complexity year after year, Plutonomics gets straight to the fundamentals of wealth—and then stays there.
“Readability and accessibility were goals for this project from the get-go,” the representative continued. “We tried to make the format of the book itself—the short chapters, the easy illustrations, the quotations from other thinkers—powerfully serve this goal of approachability.”

A number of reader comments visible at the Plutonomics web site (plutonomics.com) indicate a warm reception. Ranging from founders and management of publicly traded companies to accountants, lawyers, students, and workers in nonprofit organizations, some commenters express a preference for the practical applications of Plutonomics while others prefer its poetic style.

“Fine wine”, comments one reader.

“I am shocked and awed”, comments another.

“It struck me that every single word … used in the book is essential for its meaning … just like every word in a poem has an important function …. As a result, Plutonomics is as concise and enjoyable as it could get”, adds a recent economics graduate.

ePoet LLC (ePoet) is a California limited liability company based in Los Angeles, California. For more information on Plutonomics, visit http://www.plutonomics.com.

Plutonomics | A Unified Theory of Wealth by S. E. Harrison
Plutonomics | A Unified Theory of Wealth by S. E. Harrison

The Immorality of Bad Logic

(Original publication date:  April 13, 2007)

If you ask a friend to describe the essence of morality or ethical behavior, he or she will probably list a number of personality traits: unselfishness, courage, commitment to ideals and values, patience, willingness to forgive, and similar qualities. Certainly, in many religious faiths and philosophical systems, personality traits are the focus: the Christian Beatitudes, for instance, praise meekness, purity of spirit, and peacefulness, while the Noble Eightfold Path of Buddhism emphasizes honesty and detachment.

Against such a backdrop, I am willing to bet that almost no one, when asked, “What is morality?”, would reply, “Good logic skills.”

Logical ability simply does not get factored into discussions of morality, neither in religious nor philosophical nor politically correct circles, at least those to which I am privy. Personality, not processing power, is what we believe to be the heart of morality.

But I think that the omission of reasoning skills from the landscape of morality is a mistake. In fact, it is not difficult to demonstrate that bad logic and bad acts — morally bad acts — often go hand in hand.

Looking into the history of a particular instance of slavery or genocide, we often find an entire network of scientists, philosophers, writers and speakers who laid the foundation. They did so through clever, manipulative but logically untenable theories and “discoveries.” The crimes against humanity committed by Nazi Germany, for instance, were in large part made possible by widespread dissemination of specious arguments about German racial superiority.

A person armed with strong logic skills sees through such garbage. But someone without sufficient reasoning skills is easy prey for pseudoscientists and demagogues.

The relationship between bad logic and immorality, however, is by no means limited to grandscale, social and cultural events and institutions. Personal acts of immorality are also committed by those whose primary “moral” flaw is that of having poor logic skills. Child abuse, spouse abuse, elder abuse and animal abuse are oftentimes predicated upon a genuine but irrational belief in the mind of the perpetrator that the abuse is “good for” the victim. In such a case, the failure may not be so much one of personality as it is one of intellectual ability, in particular, reasoning skills.

The relationship between bad logic and immorality becomes much more visible in the field of law. In particular, when lawyers, judges and lawmakers make logical errors, the results are quite dramatic: people lose their rights, their freedom, and sometimes even their lives simply because someone else can’t reason well.

If one’s irrationality hurts no one else, it’s not a big deal. But when one person suffers actual harm as a direct result of someone else’s poor reasoning skills, the latter’s rational failure is, to me, immoral, perhaps as immoral as any failure arising out of a personality trait.

Wealth 2.0: ePoet Publishes an Economic—Make that “Plutonomic”—Theory of Wealth for the Information Age

Summary:  California-based publisher ePoet announced today the publication of Plutonomics: A Unified Theory of Wealth. The new book may represent the first modern theory to capture all manner of wealth phenomena in a single conceptual structure, making it useful as both a theoretical framework and a practical, self-help tool.

(Original article date:  November 23, 2006 (ePoet))

California-based publisher ePoet(R) announced today the publication of Plutonomics: A Unified Theory of Wealth, a new non-fiction book by S. E. Harrison. As the title suggests, Plutonomics may be the first modern theory to capture all manner of wealth phenomena—from money and property to citizenship and reputation—in a single conceptual structure.

“We are very excited about bringing the Plutonomics project to fruition,” commented marketing director Rebecca Nelson. “Both defenders and detractors should find it an enjoyable literary journey.”

Embracing an unusual format by California layout artist Mike Ng, Plutonomics consists of 77 chapters, with each chapter appearing on a single right-side page. The left-side pages provide illustrations, definitions and “quotes for comparison”—ranging from Shakespeare to Marx, Pavlov to Aristotle—that offer an intellectual context for the right-side text. This format, in catering to the sound-bite generation, has garnered favorable comments from reviewers:

“Innovatively designed… [for] the busy reader,” noted Ari L. Noonan of The Front Page. “Definitely worth your investment,” he continued.

In keeping with its modern tone, Plutonomics also provides an index, glossary and bibliography via the World Wide Web rather than including them in print. The electronic supplementary materials appear on a Plutonomics blog site hosted by Word Press, where users can also explore the origins of the term “plutonomics” and follow hyperlinks to works of economics, finance, psychology and philosophy cited in the book.

“I guess Plutonomics is really a ‘hybrid’ book: it’s part e-book and part regular print book,” Nelson continued. “We thought this approach remained consonant with the message while also giving readers the best of both a ‘sit-down’ book and a blog.”

Featuring a foil-embossed cover of gold on purple by Los Angeles designer Christopher Tjalsma, “Plutonomics” cuts a figure as striking as its content. And for easy readability, New York-based illustrator Jonathan Klemstine has turned sophisticated content into simple, easy-to-follow diagrams. Meanwhile, back cover comments from businesspeople nationwide convey some of the excitement surrounding the new release.

Plutonomics: A Unified Theory of Wealth is available through Amazon.com (ISBN: 0-9776420-0-3) as well as through plutonomics.com.

ePoet(R), the Bard of Business(TM), is a California limited liability company providing writing services to the business and technology developer communities.

Plutonomics | A Unified Theory of Wealth by S. E. Harrison
Plutonomics | A Unified Theory of Wealth by S. E. Harrison